This insightful presentation will explore how you collaborate, communicate and educate with the next generation of shoppers ­- Generation Z, as they are definitely different.  Bye bye Baby Boomers and Gen Y ­-  Generation Z is now the largest demographic in America and represents 1 in 4 Americans. Retailers for years have struggled to engage and capture the mindset of the Millennials ­ the most researched group ever and now everything they have learned is turned upside down.  Discover what it takes to be a “Retail Rebel” and what are the tools, technology and teamwork needed to be “cray cray” and OK with Gen Z.