This insightful presentation will explore how you collaborate, communicate and educate with the next generation of shoppers - Generation Z, as they are definitely different. Bye bye Baby Boomers and Gen Y - Generation Z is now the largest demographic in America and represents 1 in 4 Americans. Retailers for years have struggled to engage and capture the mindset of the Millennials the most researched group ever and now everything they have learned is turned upside down. Discover what it takes to be a “Retail Rebel” and what are the tools, technology and teamwork needed to be “cray cray” and OK with Gen Z.
