Top Marketing and Sales Executives Start New Agency Specializing in Go-to-Market and Communication Strategies
New York, NY – March 25, 2014 –
Retail industry veterans Paula Levy and Jerry Inman announced the launch of their new retail technology marketing agency, Demand Worldwide, offering go-to-market and communications strategies for progressive and fast growing technology companies targeting the retail sector. The agency, based in New York City, will provide brand strategy, content marketing, sales enablement, public relations, and social media support. The name derives from the founders’ desire to create an environment for the industry where sales and marketing can become aligned to optimize and position the brand for winning strategies and create demand in the retail marketplace.
Paula Levy, with 25+ years industry experience has provided sales and consulting services for retail technology solutions to a wide range of leading retailers and brands worldwide including Brooks Brothers, Chanel, Giorgio Armani, Tory Burch, Polo Ralph Lauren, Tommy Hilfiger, Valentino and Calvin Klein, and will serve as the Chief Strategy Officer at Demand Worldwide. “I am thrilled to be on this new journey leveraging my experience and passion for the industry and excited that out of the gate we have already secured some exciting technology providers as our clients,” said Levy.
Jerry Inman, who will serve as Chief Marketing Officer at Demand Worldwide states, “I am honored to work alongside such a talented and respected colleague.” Inman previously worked as CMO and was the top marketing executive at leading retail/fashion technology providers Stylesight (WGSN), 7thOnline and Lectra where he was instrumental in rebranding, revamping the marketing business model, and building multimillion dollar pipelines for each. Levy and Inman worked together at Lectra and established a winning alignment that is rare between marketing and sales.
“This industry has really changed in the last few years with major technology advances and there is a need for some time for industry expertise in the areas of communications, sales/marketing enablement and demand generation all from one source,” stated Paul Price, CEO of Creative Realities (CRI), a leader in helping retailers use the latest technologies to create better shopping experiences and one of Demand Worldwide’s new customers. “This is really a unique service offering from a single agency and can give an organization entering the retail market or trying to expand their current business offering a competitive and strategic advantage,” added Price.
Levy and Inman bring established relationships in the retail and fashion industry that can be leveraged throughout the analyst, press and partner communities. “They are a dynamic team that gets things done for their clients and brings a fresh and introspective view to industry solution providers on how to approach the market. I’ve enjoyed working with this organization,” states Ed Cleary, Publisher of Retail Touchpoints, a leading online publishing network for retail executives.
About Demand Worldwide
Demand Worldwide is a full-service demand agency helping B2B technology companies – from start up to established – in the retails sector increase revenue through demand/brand, go to market (GTM), and communications strategies. The firm’s unique, holistic approach to demand generation and sales enablement blends subject matter expertise, creative, and a deep understanding of the space to achieve measurable results in lead generation, nurturing, and conversion. For more information, please visit demandworldwide.com.